Men’s grooming as an industry is growing by leaps and bounds as more guys take an interest in the way they look, and many companies are taking notice. Paul Mitchell’s new collection, MITCH , is one such response to this industry growth. Described as a “fresh, fail-proof collection of products for any style situation,” MITCH’s 7 products work for a variety of hair types and styles. With names like Double Hitter, Hardwired, and Barber’s Classic (shampoo/conditioner, spiking glue, and pomade respectively), Paul Mitchell says that the products are made to be easy to use in any situation.