Cultivate strong, vibrant, color protected hair. Made with Certified Organic ingredients that are grown responsibly & traded ethically, Alterna’s new BAMBOO UV+ Color Protection line reverses damage and dry-out from color processing while thoroughly shielding hair to prevent UVA/UVB color-fade. Features strengthening Organic Bamboo Extract& color-locking, damage-blocking Kalahari Melon plus Color Hold® UV+ Technology for the highest level of color protection available – it’s like sunscreen for your hair!